What is in a product name? Everything! Would the iPod have been as successful if its name was iMP3? It is possible, but likely not. A good name lets you build a strong culture around it, so coming up with a good name is vital to any business. But sometimes what’s even harder is coming up with the translation of a name. We’re all aware of the marketing mishaps that come back to haunt companies. Just take Ikea, I could probably come up with a dozen product names that don’t work well in English.